One of the most critical components of every business isn’t necessarily having a master business plan in place, or having a flawless business structure. Yes those things are important, but without an equally well crafted elevator pitch you may not be able to put those structures to the test at all. Whether you are interested in getting investors or whether you are trying to hook your listeners and get them interested in your business, successfully explaining what makes your business unique can be a deal breaker.
So can you successfully answer this question: What is it that [insert your business name here] does? Does the answer simply roll off your tongue, or are you stumbling to even focus on what’s truly important? This is where perfecting your pitch comes in. Potential clients want to be able to leave the conversation knowing exactly what you can offer them, what problems you will solve, and the results they can expect. This not only helps them to identify if you are the right business for them, but it also narrows down your target audience in regards to the responses you will receive.
Here are some key objectives and outcomes you need to accomplish when crafting your pitch:
- Show them what problem you will solve
- Describe how, and with what resources this will be done
- Make a connection with your audience
- Demonstrate that your service is the right thing for them
- Reveal to them why your business is unique
- Leave them wanting more
- Have a call to action
- Make it easy to sign up or make a purchase
3 Steps To Pitch Perfect
So how exactly do you go about perfecting your elevator pitch? These three steps will help you create clarity in your description and add value to your audience.
How many times has someone asked you, “What is it that you do in your business?”. And how many times do they leave you still wondering precisely what it is that you actually do? This clarity is such a crucial part of business success, because if your potential clients don’t know what it is that you do, how will they know if they need it?
So first of all, it is important to be clear on who it is that you serve, what problem you will solve, and what resources you’ll provide to solve it. This clarity creates a stronger pitch and improves the flow of the who, what, how, and closing. Knowing your audiences helps you prioritize and stick with the most important aspects of your business – which problem you will solve. Be specific and use plain language when describing this, and remember to keep your end goal in mind: the results! Your potential customer not only wants to know that you will help them solve their specific problem, but they also want to be assured of the results that they will experience from working with you.
The value you add is your unique prospect or “twist” you provide that other businesses don’t. Now this doesn’t have to be fancy, but it has to be authentically you. Your ideal customers will make a connection with your personal brand, and because of that they will want to work with no one else but you. This will help them determine, or even convince them that you are the right fit for them. Remember to keep it relevant to their needs. Be interesting and authentic, and really go above and beyond to make a connection with them.
“In order to be irreplaceable, one must always be different.” – Coco Chanel [click to tweet]
Treat your clients like gold, providing them with only the best of content and making sure that their overall experience and interaction with you is the best they have ever seen. This shows that you truly care for them, and in turn makes that connection which causes them to care for you and your business as well. This value-added creates a strong loyalty and a mutual respect in your business relationship.
So as we all know, in order to really nail that pitch and make the first impression you were hoping for, you need to do one simple thing… Practice! The aim is to become eloquent and fluent in the language you use, the actions you take, and the followups you make. Remember to be flexible to the situation – as you are unique, every customer is unique as well. Allow for the “pitch” to be conversational in a way where you aren’t selling, but instead telling them more about your brand, business, and what exactly it is you do.
The more you put yourself out there and practice, the better you will get at communicating your message and in turn the more lives you will be able to impact. Becoming so to say “pitch perfect” will enable youth open the door to continued conversations with all your potential customers, which is the best start to a new connection and possible relationship.
Now I’d love to hear from YOU!
- Did these 3 steps resonate with you, and do you understand the importance of being pitch perfect?
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As always, desire to inspire!
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