The Power of Vulnerability When Building A Successful Business

On the journey towards uncovering our clarity and purpose in life, we often face moments of self-doubt. When starting a new business we are faced with all sorts of questions. What will others think? Will I be able to do it? What if it doesn’t work? All these questions lead us to believe that we must not show any weakness, and we have to have everything perfect before stepping out into the big world.

Unfortunately, life’s not perfect! Yes sometimes (hopefully most of the time) things will be going great and you will be off on a journey to success. However, life has it’s surprises and with any new adventure there are always learning opportunities along the way. The key is to be able to show that vulnerability you need in order to grow and take the next step.

Vulnerability According to Brené Brown

Brené is an amazing research professor at the University of Houston and studies the human connection. This human connection truly reveals our ability to empathize, belong, and love, and just how important that is to our ability to thrive in this world. Brené points out how many of us have been raised to believe that vulnerability is weakness. That to be vulnerable, to be open, to be exposed, is weak.

But from her work she has discovered that this is not the case. In fact, vulnerability is the greatest measure of courage. It’s the first thing you look for in others, but yet it is the last thing you dare to reveal in yourself. Why is it that we are wired this way?

In her words, “vulnerability is to show up and to be seen even when there are no guarantees. It’s our most accurate measure of courage. To really put ourselves out there, knowing that if we do that enough there is the potential to fail – there’s nothing more courageous than that.”

Building a business and stepping out into the big world is hard to do when you are terrified about what people might think, when that fear of being judged overwhelms us, or when we constantly hear that little voice telling us, “you’re not good enough”. To overcome this self-doubt we truly have to learn to be vulnerable, and we have to be able to use the power of vulnerability to draw on that deep courage inside of us all.

I hope that you have enjoyed this video, and that it gave you the courage to make that mind shift about vulnerability and how it can work for you in growing your business.

Now I’d love to hear from YOU!

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