This week, among other things, I have really been focusing on what it means to be consistent and how that influences not only the way I conduct my business, but how others see me as well. This goes as deep down as the fundamental integrity of the way you conduct yourself.
Many business experts say that consistency is a secret power that drives businesses towards success. One of the main reasons for this is that consistency allows customers to depend on reliable results, which generates repeat sales and increases revenue in the long term. When your clients know that they can rely on receiving the same great experience, they are sure to return.
Now consistency does not only count for reliable service, but it is also important when it comes to your brand identity. Clients are much more likely to recognize your brand colours and logo if you have consistency across your products, social media pages, and website as well. This recognition will help them to make the decision towards choosing you and creates a familiarity with your brand, giving them that extra trust that they are looking for when making a purchase decision.
Another aspect of consistency in brand identity is the way that your audience sees you. Do all your potential clients have the same idea of what it is your business is about? Clear, consistent communication is key for ensuring that your audience understands time and again what to expect from your company, and the results that are to follow from choosing your products or services.
The Benefits of Consistency in Your Business
Allows for Measurement
The only sure way to know if something has worked is to do it in a consistent manner over a period of time. This then allows you to measure what worked, what didn’t, and how you can improve. Without first having consistency there is no way to pinpoint exactly what worked most effectively.
Establishes your reputation
This goes back to brand identity and trust. When clients consistently receive a high quality of service with positive results, they develop a trust for your brand. The trust that is created allows for a positive client relationship as well as return sales. Your word of mouth marketing will also positively improve as those customers write reviews or tell other potential clients about your product or services.
Consistency allows for a much larger commitment to accountability. When you are consistent and follow through with promises made you can track your growth much more readily. This carries through in your goal-setting strategies, and helps align your strengths and capabilities to ensure that you don’t over promise and under deliver.
Maintains your message
Delivering a consistent message is key to your audience understanding not only what you represent, but the values and beliefs that your business is aligned with. If you are striving to practice integrity (which I hope you are), then consistently acting in this way will maintain that your message is true. This again enables clients to trust in and rely upon your brand to deliver the results they desire.
3 Tips To Create Consistency in Your Business
1. Create a Strong Brand Identity
As mentioned, a strong brand allows clients to identify your company image when making purchasing decisions. This includes your pictures, logo, and brand colours. Keep these as consistent as possible because if you switch your logo or colours too often, your customers may find it extremely difficult to know which is yours and the trust relationship will not be strengthened.
2. Deliver Consistent Content
This tip is specifically directly at fulfilling the expectations of your audience. For example, if you commit to writing 3 blog posts a week then you should be sure to have them prepared on schedule. If you promise to send out a weekly email newsletter, then your clients should be able to expect it in their inbox as promised. This consistency also applies to the message you are delivering, the language you use and the images you employ to communicate your content.
3. Practice a High Level of Integrity
Finally, you should always operate with a high level of integrity. Make clear the values and beliefs that you hold, outline what you value as important, and use this as a guideline to how you conduct your business. The quality of your content and your work should always measure up to your values. This also includes how you take care of you clients and the overall customer experience you provide.
Consistency is a must when you are building and growing your business. It communicates to customers, builds relationships, fulfills expectations, and creates brand trust. These strategies are key towards building a business you desire and living a life filled with everything you love. So commit your actions towards being consistent, follow through on new initiatives, and deliver on your promises.
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As always, desire to inspire!
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